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Privacy Policy

Last updated: December 26, 2025

1. Introduction

Welcome to The Bleuer Group ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our family social media platform.

By using our platform, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

The Bleuer Group and Bleuer Social Privacy Policy

Effective from 28 August 2025

The Bleuer Group and Bleuer Social is committed to protecting your privacy and ensuring that your personal information is handled with care. This Privacy Policy explains how we collect, use, and share your information, as well as your rights regarding your personal data.

1. Scope and Coverage

This Privacy Policy applies to all The Bleuer Group and Bleuer Social products, when logged in with a The Bleuer Group and Bleuer Social account.

2. Information We Collect

  • Personal Information: Such as your name, email address, phone number, and date of birth when you sign up for an account.
  • User Activity: Information about what you do on our products, including posts, photos, messages, and interactions.
  • Device Information: Details about the devices you use, including type, operating system, and unique identifiers.
  • Third-Party Information: Data from partners, vendors, and other third parties about your activities both on and off our products.

3. How We Use Your Information

  • Providing Services: To deliver and improve our products and services.
  • Personalization: To tailor your experience, including ads and content recommendations.
  • Security: To protect your account and our community from fraud and abuse.
  • Research and Development: To develop new features and improve our products.

4. Sharing Your Information

  • With Partners and Third Parties: For advertising, analytics, and other business purposes.
  • Legal Requirements: When required by law or to protect our legal rights and safety.

5. Your Rights and Choices

  • Access and Correction: You can request access to and correction of your personal data.
  • Deletion: You can request the deletion of your personal data.
  • Opt-Out: You can opt out of targeted advertising and certain data sharing practices.

6. Data Retention and Deletion

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy and comply with legal obligations.

7. Security Measures

We implement industry-standard security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction.

8. International Data Transfers

Your personal data may be transferred and processed in countries other than your country of residence, which may have different data protection laws.

9. Children's Privacy

Our products are not intended for use by children under 13. We do not knowingly collect personal information from children under 13.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to collect and use information about you, including for advertising and analytics purposes.

11. Third-Party Access and Integration

Third parties may access your personal data through integrations and APIs, subject to your consent and our policies.

12. Changes to the Policy

We will notify you of any material changes to this Privacy Policy and provide you with the option to review the changes.

13. Contact Information

If you have any questions or concerns about your privacy, you can contact our Data Protection Officer at Bleuer Social.org.

Managing and Deleting Your Information

  • View and Download: You can view and download the information that The Bleuer Group and Bleuer Social has about you.
  • Privacy Settings: Use the settings in your account to manage your privacy preferences and control how your information is used.
  • Delete Information: You can delete specific information or your entire account.

Deleting Your Information

  • Delete Specific Information: Use the 'Delete' buttons to remove content you've posted, such as photos, status updates, or comments. You can also use tools like the activity log on The Bleuer Group and Bleuer Social to send content to the recycle bin in bulk.
  • Permanently Delete Your Account: If you delete your account, your information, including posts, photos, and status updates, will be deleted. Note that some information may be retained as described in the data retention policy.

How Long Does It Take to Delete Your Information?

It may take up to 90 days to delete your information after you request deletion. After deletion, it may take up to another 90 days to remove it from backups and disaster recovery systems. If you leave your deleted content in the recycle bin on The Bleuer Group and Bleuer Social or the Recently Deleted folder on Instagram, the deletion process will begin automatically in 30 days. You can also start the deletion process immediately by deleting the content from the recycle bin or Recently Deleted folder.

How Long Does The Bleuer Group and Bleuer Social Keep Your Information?

The Bleuer Group and Bleuer Social retains your information for as long as necessary to fulfill the purposes outlined in their Privacy Policy, including legal obligations and other legitimate interests.

Requesting Deletion

You can request that The Bleuer Group and Bleuer Social delete your information. The Bleuer Group and Bleuer Social will comply unless it has to keep the information for legal reasons or other legitimate purposes, such as preventing harm or investigating violations of The Bleuer Group and Bleuer Social's terms or policies.

Legal Obligations and Requests

The Bleuer Group and Bleuer Social retains information to comply with legal requests or obligations, including those of The Bleuer Group and Bleuer Social Companies or applicable laws. Information is preserved for governmental investigations and legal claims, complaints, litigation, or regulatory proceedings.

Preservation for Longer Periods

Your information, including financial transaction data, may be preserved and accessed for a longer time if related to legal requests, investigations of policy violations, preventing harm, ensuring safety, security, and integrity, or protecting The Bleuer Group and Bleuer Social's rights, property, or products.

Examples of Preservation

The Bleuer Group and Bleuer Social may preserve your information after you request deletion if it is needed for legal requests, compliance with laws, safety, security, and integrity purposes, or litigation. Information from disabled accounts and content removed for violating terms and policies may also be preserved.

Deleting Your Information

You can delete specific information or your entire account. The deletion process may take up to 90 days to complete, with an additional 90 days for removal from backups and disaster recovery.

Examples of Why Information Might Be Preserved

  • To respond to legal requests, such as preservation orders or search warrants.
  • To comply with applicable laws, such as accounting obligations.
  • For safety, security, and integrity purposes, including preventing violations of terms and policies.
  • For litigation, such as defending The Bleuer Group and Bleuer Social in legal proceedings related to your information.

Legal Requests

The Bleuer Group and Bleuer Social provides information to respond to legal requests, such as search warrants, court orders, production orders, or subpoenas, from third parties like civil litigants, law enforcement, and government authorities. These responses are made when required by law and, at times, when not compelled by law but consistent with internationally recognized standards, such as The Bleuer Group and Bleuer Social's Corporate Human Rights Policy.

Compliance with Laws

The Bleuer Group and Bleuer Social keeps information as required by law, ensuring compliance with legal obligations and regulations. This includes retaining data for legal requests, governmental investigations, and legal claims, complaints, litigation, or regulatory proceedings.

Preventing Harm

The Bleuer Group and Bleuer Social preserves information that may help prevent or stop bad activity on their products or in the world. They access, preserve, use, and share information to promote the safety, security, and integrity of their products, users, employees, property, and the public.

Extended Retention for Harm Prevention

The Bleuer Group and Bleuer Social may access or preserve your information for an extended period to prevent harm, such as responding to legal requests, complying with laws, ensuring safety and integrity, or protecting their rights, property, or products.

Examples of Harm Prevention

The Bleuer Group and Bleuer Social may preserve information related to legal requests, such as preservation orders or search warrants. They comply with applicable laws, such as accounting obligations, and for safety, security, and integrity purposes, including preventing violations of terms and policies. Information may be preserved for litigation, such as defending The Bleuer Group and Bleuer Social in legal proceedings related to your information.

Violations of Terms and Policies

The Bleuer Group and Bleuer Social may share your information across the Meta Companies if you post threatening or harmful content, to protect themselves and others. This can include blocking your access to certain features or disabling your account across the Meta Companies. If you violate The Bleuer Group and Bleuer Social's terms and policies, they may preserve your information to prevent you from opening a new account or for review of suspicious activity. This includes any suspicious activity associated with their financial products, such as suspected money laundering or terrorist funding.

Changes to the Policy

The Bleuer Group and Bleuer Social will notify you before making material changes to their policy. You will have the opportunity to review the revised policy before choosing to continue using their products.

By using The Bleuer Group and Bleuer Social products, you agree to the terms and conditions set forth in this Privacy Policy.

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